Interview with Silverleaf Cake Company

Silverleaf Cake Company only uses the finest, fair trade, or locally sourced ingredients, ensuring that your cake is not only stunning but ethical too! Parul has creativity running through her veins, and nothing makes her happier than bringing your vision to life!

TELL US ABOUT YOU AND YOUR BUSINESS?

Hi, I am Parul and I work with couples to design and make contemporary, modern wedding cakes for their all-important day. Taking inspiration from the couple and their mood board, I create edible masterpieces that will leave the couple and their guests in absolute awe. As the third most photographed part of the wedding (behind the all-important Bride and the first kiss!) I realise the importance of giving that all-important WOW factor, not only when the cake is first seen, but also when it is consumed. My cakes are packed with flavour and are delightfully perfect in texture.

WHY DID YOU START YOUR WEDDING BUSINESS?

Having started off creating dessert tables for personal clients, I stumbled into the wedding cake world by chance. Customers who had eaten my cakes, wanted the same taste at their wedding – they trusted me based on bakes they had sampled and my creativity with the dessert tables. It was all very new to me, so I set about learning this new industry. My clients had total faith in my creativity, even when I didn’t, booking me before I had even sketched an outline – which pushed me to create amazingness for them! I had been baking since 2003, set up my cake business in 2015 but everything changed in 2017 with that very first Wedding Cake order. Each cake has been so very different, and with it I have learned new skills – something I truly love. Creating cakes that are simplistic yet elegant, contemporary, modern – occasionally bold but with a hidden depth. I just love how so much goes into making each piece and yet the outcome can be so pure.

” I create edible masterpieces that will leave the couple and their guests in absolute awe. ”

WHY DO YOU LOVE WORKING IN WEDDINGS?

Simply put, the adulation you get when people see the cake for the first time – all set up and taking centre stage. Knowing that you have executed something beautifully as per the directions of the couple. Seeing the look, not only on the couples’ faces, but those of their guests when they first see the cake and then watching them as they click their cameras. Then of course the reviews after. I have been lucky that I was at of each the weddings at the start of my journey – because you really appreciate how others see your work. It’s great for covert criticism too! Which only serves to make you better. I have met some of the most talented professionals in their businesses – each supplier brings their own artistic input. Coming together like a beautiful tapestry to create a magical day for someone is just so rewarding – working together to create something that moulds and flows into other aspects of the wedding.

WHAT KIND OF COUPLE DO YOU LOVE TO WORK WITH?

Couples who are fun and filled with the joys and wonders of life at its best. Couples who have an idea of how they want their big day to be – surrounded by family, friends and lots of laughter, but most importantly, couples who are open to listening to each supplier’s input and advice. We put so much into our training and have years of knowledge, that we are able to guide them to the things that work and the things that don’t. In essence, we all want you to have the most amazing day. I have been lucky enough to have couples who will walk me through their mood board and give me colour swatches. Most will have a good idea about the type of style they want, but will also be open to new ideas. I take their ideas and come up with a few options – one may be a total outsider. But then to come together and finalise the details is when the magic really starts to happen. At the end of the day – the couple has to totally love the cake – the whole thing, not just elements of it. It is the most special day in their new journey together, and every part of it has to be just perfect. I love that – I am a perfectionist with OCD – the perfect mix for a cake-maker!!

”Couples who are fun and filled with the joys and wonders of life at its best.”

WHY SHOULD SOMEONE BOOK YOU FOR THEIR WEDDING DAY?

They want a cake that screams “I am here!” One that when they stand together to have the cake cutting photo, blends in seamlessly with the theme of their wedding, yet is undeniably an edible dream. I’m a people person. Easy to talk to, amiable and filled with creativity. I love magical days and being a part of bringing that magic to life. My excitement holds no bars. I want details – how they met, their hopes, their dreams, their vision… so I can build a picture of who I am working with and reflect that in the cake I create for them – incorporating all that information and love. Once finalised, they have no more worries. From then on, I will liaise with the coordinator/ planner/ florist whoever I need to, to complete the job. I will organise delivery, set-up and everything else that is agreed without having to worry the couple – leaving them to get on with enjoying the build-up to their big day.

WHAT QUESTION DO YOU GET ASKED ALL THE TIME BY COUPLES AND WHAT’S THE ANSWER TO IT?

How many tiers can we have? And the answer is simple – as many as you want… though I don’t recommend it! I work with the couple and we agree on the number of tiers necessary to serve their guests – remember, not everyone eats cake. If they want fewer tiers, I will provide separate cutting cakes. If they want more, I will create dummy tiers – but always in line with the aesthetics of the rest of the wedding. You can’t have an overly large cake in a small venue or something that overshadows other aspects – the idea is to have something that is stunning, yet fits perfectly within the surroundings. It has to enhance the beauty and magic that is being created.

WHAT’S YOUR NUMBER ONE PIECE OF WEDDING PLANNING ADVICE?

Choose suppliers who resonate with your own ethos. Ones that you are fully comfortable with, but who you respect for the work they do. Be open to their suggestions. Chances are you have picked them because you liked their work, and they will help bring your perfect day to life.

DO YOU HAVE A DREAM WEDDING VENUE, LOCATION OR WEDDING THEME THAT YOU WOULD LOVE TO WORK AT?

For me it is all about the couple – we have to be a fit. The venue, location, the theme will all just fall into place, but having that relationship with your client, where you can bounce ideas and then create their vision – that is what makes for a beautiful cake.

IF WE WANT TO SPEAK TO YOU ABOUT OUR WEDDING DAY WHAT SHOULD WE DO?

Get in touch – I can send you over my Wedding eBrochure, and we can have an informal chat about all things wedding cake and what your thoughts are before arranging a cake consultation.

If you are looking for something fun and creative, get in contact with Parul at any of the below links:
www.silverleafcakecompany.co.uk
Facebook: @silverleafcakecompany | Instagram: @silverleaf_cake_company
Email: info@silverleafcakecompany.co.uk | Mobile: 07798811312

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