Brave, Fearless, and a signal of strength, Pantone’s 2023 colour of the year – Viva Magenta – is not to be messed with! Described as a joyous colour, we know that this will be perfect for every couples wedding day, however, finding the perfect way to introduce it into your wedding planning may take some thinking.

Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.

This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.

Pantone Website

Using pink florals in your wedding day

Wedding Cake Inspiration

Along with your wedding florals, your wedding is the easiest place to incorporate Viva Magenta into your wedding palette. Karen has joined us from Cakes Fabulous Cakes (Rugby based) with a great list of how to tie the Pantone colour into your wedding cake, from the daring to the subtle.

1. Have a base tier in the Pantone colour of the year, it looks striking and makes a statement.  Choose to have other tiers in a neutral colour to really help it pop.

2.  Adding magenta through marbling on all or just one tier looks beautiful from a distance and up close!

3.  Use a gorgeous silk magenta ribbon on a white cake for a more subtle incorporation.

4.  Let the colour come through flowers either fresh or made of sugar.

5. Choose to have the baseboard iced in magenta and then edged in matching ribbon.

6. Opt for a buttercream cake with tones of magenta, for a more rustic, modern feel.

7. If having a semi-naked cake have the tiers ombre, starting with dark magenta at the base tier and going lighter through each tier (Please share a picture with Vicinity Weddings if you have this on your wedding day!).

8.  For an easy option have your topper – Mr&Mrs – made in magenta pink.

9. Ask your stylist to create a drape effect using magenta muslin or sashes around the cake stand for something truly original.

Wedding Details – Viva Magenta

There are a range of decor and details where magenta can be incorporated. After your wedding cake, your wedding florals are a great place to consider a shade of pink, from blush to magenta you can often easily add a nod to the Pantone colour of the year.

Wedding planning specialist Evie from The County Blush (Kent based) shared a couple of fantastic tips with us for incorporating Viva Magenta into your wedding day details.

You could have Viva Magenta coloured drinks at your reception which can add a pop of colour. Choose Berry flavoured drinks that would naturally be that colour – or get creative with adding a drop of food colouring!

Why not have your stationery all viva magenta? Or opt for a more subtle invitation suite but have a colourful envelope to catch your guests’ eyes as it falls on their mat?

Check out 10 other ways to use Viva Magenta on Evie’s blog!

In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.

Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.

Leatrice Eiseman
Executive Director, Pantone Color Institute (Pantone Website)

Wedding Outfit Inspiration

Incorporating pink in your wedding outfit allows you to choose from a vibrant Viva Magenta to a pastel barely there. Your gown, accessories, or makeup are all perfect placement for a touch of colour, while a waistcoat, tie, or pocket square is ideal for a suit!

If you’re feeling brave, why not wear a viva magenta wedding dress? You could get it dyed. Or if you like the idea of a magenta dress, but still picture yourself in the traditional white gown, you could get a magenta dress for the evening reception.

Evie from The County Blush